SkyBet is the sports betting division of Sky Betting & Gaming, with the majority of its operations run from Leeds. The company allows betting via its website, telephone, mobile apps and interactive television through Sky.
In August 2011, SkyBet launched its Apple iPhone and iPad app and all markets are also available via Android devices.
It remains one of the few sports betting companies in the UK not to operate traditional high street shops. The company was formerly known for the slogan ‘It matters more when there’s money on it’.
SkyBet’s website is easy to navigate and has come on massively in recent years. There is terrific coverage of horse racing, with all sorts of market available.
They are a massive supporter of National Hunt racing. SkyBet sponsor a “Road To Cheltenham” series, featuring a number of Grade 2 contest in the UK and Ireland which are recognised as key trials for the Cheltenham Festival. They also sponsor the traditional curtain-rasier to the four-day spectacular at the home of National Hunt racing – the Grade 1 Sky Bet Supreme Novices’ Hurdle.
Free Bet Club among loyalty rewards and much more
Open an account with SkyBet and place a first bet of £5, and they will credit your account with a £20 free bet.
They also reward loyalty with their Free Bet Club – open to new and existing customers. The Free Bet Club gives SkyBet customers a £5 matched bet each week, provided you stake a total of £25 in qualifying bet on across any sport, any market with odds of even or above before midnight Sunday. You must keep betting each week to stay in the offer, otherwise you need to spend £40 on an accumulator to get back in.
Like most bookmakers, they offer Best Guaranteed Odds on all UK and Irish races, so if you back a horse and the starting price is bigger when it wins you get your winnings paid at the SP.
SkyBet are also usually one of the first firms to go NRNB (Non-Runner No Bet) on races at the Cheltenham Festival. This means you can place your ante post bets safe in the knoweldge that you will get your stake back should your selection fail to make the starting line-up for any reason.
Another nice bonus for customers is that the firm regular offers enhanced place terms paying out five places in big field handicaps at major meetings. This is sometimes upgraded to six, providing terrific value for each-way punters.Claim Bonus